Anagramas: Rumbos y Sentidos de la Comunicación: Envíos recientes
Mostrando ítems 81-100 de 437
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Communication Processes for Peace
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-03-31)The reflection presented here emanates from two investigations carried out with women victims of political violence in Colombia, both located in the field of Social Communication. Methodologically, hypothesis of imperfect ... -
Validation of the videogame consumption habits questionnaire in Chilean millennials
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-03-30)The massification of the use of video games has been growing rapidly and in addition the projections suggest that use will continue to increase over time. For the measurement of video game consumption there are numerous ... -
A very beautiful writing. The politicity of metaphor
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-03-30)This article addresses a case study of the novel Una muchacha muy bella (2013) by Argentine writer Julián López, it focuses on the analysis of its metaphors, especially those that, through an extremely poetic treatment of ... -
Audiences and Community Media Studies: Notes for a Necessary Reencounter
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-03-30)This article presents lessons learned and debates about the relationship between academic knowledge and non-profit communication projects, linked to the results of a hearing research process with four community radios of ... -
The Challenge for Communication Researchers
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-03-30) -
Woman´s Emotions as an Advertising Strategy of the Pharmaceutical Field at the Beginning of the 20th Century in Chile
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-03-30)This article aims to reflect on how emotions were part of the expansion of the pharmaceutical field in the early twentieth century in Chile. To introduce the consumption of medicines at home, different pharmacies and ... -
The Urban Imagery as a Starting Point for Citizenship
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-02-24) -
Collaborative Experience Between Social Communication and Informatics Engineering in the Educational Videos Production
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-02-24)The study that gave rise to the research project discussed in this paper is a comparative analysis of visual and textual languages. In this case, the textual calculus PiCO (created in 1996 by Avispa research group at ... -
Mass Media and Environment in Mexico
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-02-24)Considering that mass media contribute to the participation of citizens in improving environmental conditions with a positive attitude, this work was developed to identify the features that distinguish information related ... -
The Relationship Between Independent creatives of Public Television and Child Audience
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-02-24)This article refers to a research on the social function of college radio in Mexico, which falls within the context of university media research. The theoretical approach of Manuel Martín Serrano and the mass communication ... -
Humanity’s expensive banalities. Virtual Reality mediated Advertisement exploration for raising environmental awareness: augmented advertisement
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-02-24)The research engaged in this articles had as a goal analyzing the emotional perceptions of a focal group of young students from Fundación Universitaria los Libertadores with ages within a range from 17 to 23 years old, ... -
The Mediating function of College Radio Programming in the City of Monterrey, Nuevo León
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-02-22)This article refers to a research on the social function of college radio in Mexico, which falls within the context of university media research. The theoretical approach of Manuel Martín Serrano and the mass communication ... -
Videoactivism and Construction of Mediatic Identities, Youtube and #YoSoy132
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-02-24)The main goal of this paper is to analyze #YoSoy132 construction of mediatic identities through videoactivism, and to question if YouTube was determinant or simply instrumental in the implosion of ... -
Digital Leisure and Agency of Well-being: Uncertainty in Middle Class Households
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-02-25)This article describes how a deceptive event framed in the “interview” journalistic genre makes up a deceptive narrative that, even after being rectified, will continue to affect the audiences summoned emotionally and ... -
Electoral strategies against security. Comments on campaign positioning. Buenos Aires (2007)
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-02-21)The topics of urban insecurity have advanced as a central part of the local electoral strategies in the recent years. The objective of this paper is to analyze the political strategies in dispute based on the problem of ... -
Exploring the Origin of Fake News. A Case Study on Persuasion, Distortion and Emotion in the News
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-02-24)This article analyzes the relationship between digital leisure time and social class. To do so, it synthesizes and interprets the results of a research that studied everyday life in a group ... -
Lighting in High Definition from the seventh season of the Televisión Española soap opera Amar en tiempos revueltos
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-02-22)This article discusses the way in which lighting professionals articulate the expressive possibilities of light to support the Spanish production of television fiction series in high definition: How they distribute the ... -
Fragments of Local Identity in Fiction Films Shot in the Region of Bío-Bío, Chile
(Universidad de MedellínFacultad de ComunicaciónMedellín, 2020-02-22)The main objective of the research discussed in this paper was to identify fragments of the Bío-Bío (Chile) region, which are present in fiction films shot in the area between 2010 and 2017. At a specific level, the aim ... -
Olfactory associations around space perception and the service received by members of a fund of employees in Manizales
This paper shows the results obtained in a research on sensory marketing and its influence on the shopping experience, which seeks to contribute knowledge to the sensory marketing field and its importance in making memorable ... -
Fashion Films as a Particular Content of Fashion Marketing: An Analysis of its Nature in the Context of Hybrid Messages
Brands must provide valuable content that can attract attention of their audiences to generate positive results regarding their communication objectives. This becomes much more relevant in the fashion industry, where the ...