Buscar
Mostrando ítems 1-10 de 15
Aceptación tecnológica de la publicidad en dispositivos móviles en Colombia
This article looks for analyzing the behavior of technological acceptance of advertising in mobile devices in Colombia, using TAM model (Technology Acceptance Model) and adding the confidence as a variable which influences ...
Prueba de eficiencia débil en el mercado accionario colombiano
This paper proves the weak efficiency hypothesis when proving the maritingala hypothesis on return differences for the General Index of the Colombian Stock Exchange (IGBC) . A first order conditional dependency structure ...
Políticas de mercado y políticas ambientales: el caso del consejo en la elección del objetivo de reducir la carga contaminante vertida en el río Medellín en el período 2006–2011
This article describes the agents participating in the process of implementing the remuneration rate due to the use of water, through negotiating the global goal of reducing the contaminating load, in the Metropolitan Area ...
Características, incentivos a la producción y disponibilidad a pagar por leche ecológica en Medellín
In this article, contingent valuation is used to evaluate the hypothetical improvements of the environmental quality of milk. Results show that it is possible to encourage its production given that the willingness to pay ...
La ciudadanía: un deber planetario
The citizenship concept as a universal duty has its foundations on the broad developments around information technology. Which bring closer different cultures thought the so-called natural feelings of sympathy for human ...
Comunicación integrada de marketing: un acercamiento a la evolución del concepto
This paper analyzes integrated marketing communications by reviewing different conceptualizations and recognized models that describe it. With the objective of analyzing the development and evolution of the integrated ...
Externalización de la gestión del conocimiento como clave para la competitividad del sector biotecnológico colombiano
Colombia as a country with mega diversity has important competitiveness advantages in the global market of raw materials and essential natural ingredients for a larger number of industrial activities.However, current ...
Determinantes de la reforestación comercial en los municipios de Antioquia
Economic reforestation offers environmental, social and economic benefits; nevertheless, despite the national government incentives, this economic sector has not been able to develop itself in Antioquia yet. The objective ...
Sistemas productivos locales: estrategias empresariales para el desarrollo
The objective of this paper is to propose local productive systems as an industrial and development strategy. To comply with such objective, the theory of the local productive systems is presented and the reason of their ...