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Organizational listening: a conceptual proposal
A escuta organizacional: uma proposta conceitual;
La escucha organizacional: una propuesta conceptual
dc.creator | Claro M., Cecilia | |
dc.date | 2019-06-14 | |
dc.date.accessioned | 2019-10-04T18:45:24Z | |
dc.date.available | 2019-10-04T18:45:24Z | |
dc.identifier.issn | 1692-2522 | |
dc.identifier.uri | http://hdl.handle.net/11407/5416 | |
dc.description | This research presents listening as a communication element that must be managed in organizations that face a constantly changing society, and in which it is important to know the opinion of the public that interacts with it. When understood as an intangible asset, listening adds to others of its kind that become relevant today in institutions, such as reputation, image, identity, corporate responsibility, among others. This study aims to show what are the most relevant features and elements of organizational listening to date. The research was carried out through an analysis that draws from the theory, and that reviews the main contributions from the communication field. As a subject matter, the act of listening does not have a broad body of research to support itself, but it is in development. However, its importance is indirectly inferred from the background analysis in some academic fields. For the purposes of this study, approaches made from strategic communication, public relations, relational marketing and organizational communication are reviewed. On the basis of a theoretical analysis, this research on listening proposes a definition of organizational listening and its most relevant elements as a contribution to the field of communication: Listening belongs to a continuous and systematic process in organizations that requires different instruments to be carried out, which is aimed at knowing the different audiences with which the institution is related, and that should be established as an important factor to be considered so that institutions are sustainable over time. | eng |
dc.description | A presente pesquisa apresenta a escuta como um elemento da comunicação que deve ser administrado nas organizações que enfrentam uma sociedade em constante mudança e na qual é importante conhecer a opinião dos públicos que interagem com ela. A escuta, entendida como um intangível, soma-se a outros pontos que atualmente ganham relevância nas instituições, como a reputação, a imagem, a identidade, a responsabilidade das corporações, entre outros. Este estudo pretende mostrar quais são, até o momento, as características e elementos mais relevantes da escuta organizacional. A pesquisa é feita por meio de uma análise efetuada a partir da teoria e que resenha as principais colaborações realizadas a partir da disciplina da comunicação. A escuta como tema de indagação não apresenta um corpo de pesquisa amplo para poder sustentar suas bases, mas está em desenvolvimento. No entanto, sua importância é inferida diretamente a partir da análise de antecedentes em algumas correntes disciplinares. Para efeito deste estudo, foram revisadas proposições feitas a partir da comunicação estratégica, das relações públicas, do marketing relacional e da comunicação organizacional. A partir da análise teórica, esta pesquisa sobre a escuta propõe como colaboração à disciplina da comunicação uma definição do que é a escuta organizacional e quais são os elementos mais relevantes: a escuta faz parte de um processo contínuo e sistemático nas organizações, que requer diferentes instrumentos para ser realizado, que busca conhecer os diferentes públicos com que a instituição se relaciona e que deve ser um fator importante a ser considerado de modo que as instituições sejam sustentáveis no tempo. | por |
dc.description | La presente investigación presenta a la escucha como un elemento de la comunicación que debe ser gestionado en las organizaciones que se enfrentan a una sociedad en cambio constantemente y en la que es importante conocer la opinión de los públicos que con ella interactúan. La escucha entendida como un intangible se suma a otros que hoy cobran relevancia en las instituciones como son la reputación, la imagen, la identidad y la responsabilidad de las corporaciones, entre otros. Este estudio pretende mostrar cuáles son hasta la fecha las características y elementos más relevantes de la escucha organizacional. La investigación se hace a través de un análisis que se efectúa desde la teoría y que reseña las principales aportaciones realizadas a partir de la disciplina de la comunicación. La escucha como tema de indagación no presenta un cuerpo de investigación amplio desde donde sustentar sus bases, pero sí está en desarrollo. Sin embargo, su importancia se infiere de manera indirecta a partir del análisis de antecedentes en algunas corrientes disciplinares. Para efectos de este estudio se revisan planteamientos realizados desde la comunicación estratégica, las relaciones públicas, el marketing relacional y la comunicación organizacional. A partir del análisis teórico, esta investigación sobre la escucha propone como aporte a la disciplina de la comunicación una definición de lo que es la escucha organizacional y cuáles son los elementos que se consideran más relevantes: la escucha forma parte de un proceso continuo y sistemático en las organizaciones que requiere de diferentes instrumentos para poder realizarse, que está orientado a conocer los diferentes públicos con los que se relaciona la institución y que debe constituirse como un factor importante a considerar de modo de que las instituciones sean sustentables en el tiempo. | spa |
dc.description.uri | https://revistas.udem.edu.co/index.php/anagramas/article/view/2298 | spa |
dc.format | application/pdf | |
dc.format | ||
dc.format.extent | p. 239-253 | |
dc.format.medium | Electrónico | spa |
dc.language.iso | spa | |
dc.language.iso | eng | |
dc.publisher | Universidad de Medellín | |
dc.relation | https://revistas.udem.edu.co/index.php/anagramas/article/view/2298 | |
dc.relation.ispartof | Anagramas Rumbos y Sentidos de la Comunicación | |
dc.relation.ispartofseries | Anagramas Rumbos y Sentidos de la Comunicación, Universidad de Medellín; Vol. 17, Núm. 34 (2019) | |
dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0 | * |
dc.source | Anagramas Rumbos y Sentidos de la Comunicación; Vol. 17 Núm. 34 (2019): Enero-Junio; 239-253 | |
dc.subject | Organizational listening | eng |
dc.subject | Strategic communication | eng |
dc.subject | Dialogue | eng |
dc.subject | Organizational communication | eng |
dc.subject | Public | eng |
dc.subject | Intangible asset | eng |
dc.subject | Feedback | eng |
dc.subject | Communication strategy | eng |
dc.subject | Escuta organizacional | por |
dc.subject | Comunicação estratégica | por |
dc.subject | Diálogo | por |
dc.subject | Comunicação organizacional | por |
dc.subject | Públicos | por |
dc.subject | Intangíveis | por |
dc.subject | Retroalimentação | por |
dc.subject | Estratégia de comunicação | por |
dc.subject | Escucha organizacional | spa |
dc.subject | Comunicación estratégica | spa |
dc.subject | Diálogo | spa |
dc.subject | Comunicación organizacional | spa |
dc.subject | Públicos | spa |
dc.subject | Intangibles | spa |
dc.subject | Retroalimentación | spa |
dc.subject | Estrategia de comunicación | spa |
dc.title | Organizational listening: a conceptual proposal | eng |
dc.title | A escuta organizacional: uma proposta conceitual | por |
dc.title | La escucha organizacional: una propuesta conceptual | spa |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
dc.contributor.affiliation | Claro M., Cecilia; Universidad de los Andes | |
dc.identifier.doi | https://doi.org/10.22395/angr.v17n34a12 | |
dc.relation.citationvolume | 17 | |
dc.relation.citationissue | 34 | |
dc.relation.citationstartpage | 239 | |
dc.relation.citationendpage | 253 | |
dc.audience | Comunidad Universidad de Medellín | |
dc.publisher.faculty | Facultad de Comunicación | |
dc.coverage | Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degreesLong: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees | |
dc.publisher.place | Medellín | spa |
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dc.identifier.eissn | 2248-4086 | |
dc.type.version | info:eu-repo/semantics/publishedVersion | |
dc.type.driver | info:eu-repo/semantics/article | |
dc.identifier.reponame | reponame:Repositorio Institucional Universidad de Medellín | spa |
dc.identifier.instname | instname:Universidad de Medellín | spa |